Video: Google Researcher Talks About the 6 Intent That Google Looks for
https://www.thinkwithgoogle.comGoogle’s Head of Research and Insights Justin De Graaf talks about the emotions behind need states and what marketers can do to put this information to use. He talks about the 6 needs that user have when they visit Google.
- Thrill Me
- Impress Me
- Educate Me
- Reassure Me
- Help Me
- Surprise Me
You can start asking content writers to see how the content they produce can fit into these and possibly see some ranking improvements.
