The Keywords Mapping Cheatsheet / Google Sheet For eCommerce and SAAS

Keyword mapping can become time-consuming when you start working in a new sector or a site with a different type of business model, in which you don’t have previous SEO experience, as the user journey will differ, the nature of the queries will also follow a different pattern as well as the sites Web structure and types of pages.

For example, in E-Commerce sites users will be looking for products types with characteristics as well as products types along brand names, for which you’ll have (and will map) facets and different levels of brand products pages.

On the other hand, these sort of pages won’t exist on SaaS sites, where users will be looking for products by their needs/features for their type of business for which you’ll have (and will map) products by audience industry and size pages, as well as how to switch/move from other products,  for which you’ll have a “how to switch from another product” page.

Aleyda has shared her “keyword mapping cheatsheets” for E-Commerce, SaaS and also a Google Sheet Template.