Surfaces Across Google and Shopping Actions Renamed to Free Product Listings and Buy on Google

Google is renaming surfaces across Google and Shopping Actions. Where you previously saw “surfaces across Google” in your account or in the Help Center, you’ll soon see “free product listings” or “free listings” in its place.

And in the United States, Shopping Actions will now be called Buy on Google for both retailers and consumers. Starting soon, you’ll see the name “Buy on Google” in your account and in the Help Center.

Finally, destination attributes that use the name “Shopping Actions” will now use the name “Buy on Google listings.” This attribute will be backwards compatible, but moving forward, “Buy on Google” should be used.

This is a name change only. Your account, ads, and listings won’t be affected.