Study Shows 83% of Videos in Search Results Carousel Come from YouTube

The study by Perficient looked at YouTube rankings and Google Searches for the same roughly 6,100 search queries. The objective was to “evaluate YouTube’s dominance in the Google SERPs and how video rankings vary between YouTube and Google.” It determined the ranking algorithms of the two sites were quite different and the top ranked videos (from YouTube) in Google results didn’t correspond to YouTube rankings.