Quick Summary of Google’s Featured Snippet Update
https://twitter.comFeatured Snippets & URL DeDuplification, with a few updates from the original.
- 22nd January 2020 – Google De-duplicates Featured Snippets
- This does not include Carousels, Answers, People Also ask, Bubbles etc.
- Google says they see “true” Featured Snippets as Organic
- Google counts FS as “position 1”
- Google has (is?) removing any URL from the other SERP positions if it is identical to the FS URL
- It is possible to have a FS and a page listing -so long as they go to different URLs
- Duplicated URLs being pushed to the top of SERP pg 2 was a bug, (that has been fixed // won’t happen anymore).
- DeDuplication of Right-column FS was a bug
- Right side DeDuplication should have stopped/reverted
- 28th February 2020, Google plans to move all “true” Featured Snippets in the Right column to the main column (they will deduplicated also)
- If you don’t want a Featured Snippet, use: the code below to reduce the size of the snippet and stop Google triggering the FS.
<meta name="googlebot" content="max-snippet:20">
- DON’T use
<meta name="googlebot" content="nosnippet">
that may delete your meta description – check out this test from Claire Carlile. - If you lose a Featured Snippet, you should regain a normal listing, appearing in one of the higher positions on page 1 SERP
- If a FS shows an image from a different web site, that URL will not be deduplicated. (source)