Patent: On How Google May Rank Images using Machine Learning Models
https://www.seobythesea.comBill Slawski breaks down a newly granted Google patent Ranking Image Search Results Using Machine Learning Models that sheds some light on how Google might rank images based on a combination of the query used, features of the images and features of the landing page using various Machine Learning models.
As always I highly recommend you go check out Bill’s breakdown for the full details, this is just a short summary:
Features Extracted from the Image Search Query
- Language of the search query
- Some or all of the terms in the search query
- Time that the search query was submitted
- Location from which the search query was submitted
- Data characterizing the user device from which the query was received
- So on
Features Extracted From the Image:
- These features can include vectors that represent the content of the image.
Features Extracted From the Landing Page:
- The date the page was first crawled or updated
- Data characterizing the author of the landing page
- The language of the landing page
- Features of the domain that the landing page belong to
- Keywords representing the content of the landing page
- Features of the links to the image and landing page such as the anchor text or source page for the links
- Features that describe the context of the image in the landing page
- So on
Features Extracted From The Landing Page That Describes The Context of the Image in the Landing Page
- Data characterizing the location of the image within the landing page
- Prominence of the image on the landing page
- Textual descriptions of the image on the landing page
- Etc.
Check out Bill’s post on more info on how it all comes together and how the initial ranking scores are adjusted.