Saijo George

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wednesday24 Jun 2020

Impact of Adding Keywords to Your Business Name in GMB

https://www.sterlingsky.ca

Is Google sophisticated enough to devalue keywords added to the business name in Google My Business? Apparently not, in a test by SterlingSky they added the words “Salad Bar” to a business name inside the Google My Business dashboard on a listing for a restaurant that did not have a salad bar. Then, a few days later, deleted the words. We waited a week and added them back. This was the ranking result for the search term “salad bar [city] [state]”.

Adding descriptors to your business name in Google My Business is against the guidelines and can lead to the listing getting suspended.

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