How to think SEO in the era of algorithms based on AI

In this article, Gianluca Fiorelli asks you two questions

1. What if the classic funnel (TOFU, MOFU, and BOFU) did not really exist?
2. What if the dreaded “0 click SERPS” were more the result of outdated strategic SEO thinking than anything else?

and presents his thoughts on them and hopefully make you reflect on how you are thinking about SEO.