Saijo George

Curated by Saijo George

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thursday29 Oct 2020

How Google Patents Can Help Explain How E-A-T Works

https://www.searchenginejournal.com

An excellent read if you want to learn more about E.A.T from 2 of my favourite people Lily Ray and Bill Slawski, they try to answer things like

1. How Does Google Know Who a Site’s Authors Are?
2. Does Google Only Look at On-Page Factors & Links to Identify Authors and Experts?
3. Can Google Only Recognize Entities Contained in Its Knowledge Graph?
4. How Does Google Determine If a Person or Brand Is a Real Expert, or Authoritative in Their Field?
5. How Does a Website Get Classified As YMYL?
6. Does Google Measure E-A-T on the Author, Page, Domain, or Brand Level?
etc

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