Saijo George

Curated by Saijo George

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sunday18 Oct 2020

Google Will Start Surfacing Stats and Charts from Data Commons Project in the SERPs

Google is cramming in more info in the SERPs so users won’t have to click through to other sources, now they can start surfacing statistical data from U.S. Census, Bureau of Labor Statistics, World Bank and many others through the  Data Commons Project in the SERPs.

Now when you ask a question like “how many people work in Chicago ,” they use natural language processing to map your search to one specific set of the billions of data points in Data Commons to provide the right stat in a visual, easy to understand format. You’ll also find other relevant data points and context—like stats for other cities—to help you easily explore the topic in more depth.

Do you see any organic results in that search result page screenshot?


tl;dr marketing is a huge timesaver, Saijo does an excellent job and has really saved me missing a few big things that would have otherwise slipped by. It's one of the only two marketing newsletters I subscribe to and a great resource for our podcast.


Mark Williams-Cook Director Candour