Google Talks about Site Migrations
https://www.youtube.comGoogle’s Martin Splitt, and Glenn Gabe talk about some of the myths and best practices about site moves, URL migration, domain name changes, and more!
Topics discussed in this episode:
- Redirecting images during a site redesign or migration (0:00)
- Will you always experience a drop in traffic with a domain name change or a site migration? (1:53)
- Buying a new domain name with history & traffic anomalies (2:40)
- Site merger vs site move (6:24)
- What goes on on the Google side once a domain name change is triggered? (8:12)
- Why would one use the Change of Address Tool? (10:16)
- If a site moves, is there a reassessment of content quality by Google? (11:15)
- Should you revert back if a site migration results in a major drop in traffic? (14:54)
- Should one unblock URLs normally blocked by robots.txt during a site migration? (17:31)
- Most common problems after a site moves & doing things step-by-step (18:16)
