Google Starts to Test Brand Specific Query Refinements in SERPs

We have seen Query Refinements before but now it appears they will give you refinement options for select brands for some transitional searches. I don’t think smaller stores will be too happy to see brig brand refinements like these in the SERPs.

Clicking on them seems to just add that modifier to the end of the query in another Google search

@SaijoGeorge – if I click on Etsy as an example it just adds Etsy to the end of the query in another Google search pic.twitter.com/YEAWwtJIdb

— Ryan Mews (@RyanMews) June 23, 2021