Google Shopping Ads Combine With Organic Product Listings In A New Visual Implementation For Apparel

Google today is announcing a big visual change to apparel searches – one which will create a unique blend of Google Ads advertisements and organic listings. Organic results will be joined by shopping ads in one larger swipeable visual feed. Here’s what it looks like.

These new ad formats will be available via Search or Performance Max campaigns and all of the imagery will come from advertiser-provided assets for apparel queries.