Google Rolls Out Business Provider Plan to Replace Trusted Verifier Program

Google has begun rolling out their Business Provider program to replace the Trusted Verifier Program that was recently terminated. The Business Provider program is designed to let organizations like Chambers of Commerce or banks with small business clients facilitate a Google My Business Verification for their members or clients.

While the program can be utilized by Streetview Trusted Photographers (with at least Level 6 Local Guide recognition), it is not available to any agency that actively manages listings or to any SEO.

Google notes that “various providers, such as banks, auto-dealers, delivery and distribution companies, telephone companies, tourism and governmental organizations, malls, airports, etc. that offer real-world services are eligible to apply for the My Business Provider program”.

Check out their FAQ.