Google Publishes SEO Best Practices and Technical Support Group for Health Organizations Writing About COVID-19
https://webmasters.googleblog.comHealth organizations are busier than ever providing information to help with the COVID-19 pandemic. To better assist them, Google has created a best practices article to guide health organizations to make COVID-19 information more accessible on Search. Some of the tips include
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How to help users access your content on the go
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The importance of good page content and titles
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Ways to check how your site appears for coronavirus-related queries
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How to analyze the top coronavirus related user queries
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How to add structured data for FAQ content
They have also set up a technical support group that’s focused on helping health organizations who publish COVID-19 information with Search related questions. Fill this form to request access to the COVID-19 Google Search group. They will be approving requests for access on a case-by-case basis.
For now, they will only accept domains under national health ministries and US state-level agencies (this may expand to other agencies and countries in the future). You’ll need to register using either an email under those domains (e.g. name@health.gov) or have access to the website Search Console account.
