Google Announces a List of Best Practices for Providing Better Product Information for Shoppers
https://developers.google.comGoogle Announces a List of Best Practices for Providing Better Product Information for Shoppers. Some of the key points include
- Google adopted use of GTINs as the standard in 2015 so that retailers could reach more customers online.
- You can improve Google’s understanding of products by using unique product identifiers like Global Trade Item Number (GTIN™), Manufacturer Part Numbers (MPNs), and brand names.
- etc
They also have tips for brands and manufacturers, another set for retailers and 3rd-party sellers and publishers.
