Facades – Replacing Static Versions for 3rd Party Embeds for Performance Gains

Third-party resources are often used for displaying ads or videos and integrating with social media. The default approach is to load third-party resources as soon as the page loads, but this can unnecessarily slow the page load. This article looks at using a facade in place of the third-party content until the user interacts with it.

A facade is a static element that looks similar to the actual embedded third-party, but is not functional and therefore much less taxing on the page load.

Lighthouse audit can look at this and tell you where you can use facades that are already available.