Brave Search Uses Click Data In Search Ranking Algorithm
https://www.seroundtable.comBrave made some big news the other week when it announced it is replacing Google Search as the default in its Brave browser with its own search engine. The thing is, Brave documented how it does ranking and it actually said it uses click data for ranking purposes.
Brave documented some of what it uses in its ranking algorithm, at a higher level. These include:
- How closely search results match the search keywords (matching to exact words, parts of words, or synonyms)
- How recent searches are for those keywords
- How often a search result is clicked for a given keyword
- etc
