Apple Business Register – Apple’s version of Google My Business

I was aware of Apple’s Maps Connect but haven’t come across “Apple Business Register” which apparently is Apple’s answer to Google’s Google My Business (GMB). It allows agencies, brand managers, and business owners to control how a business appears within Apple’s ecosystem and appears to be an evolution of the simplified Maps Connect portal that was used previously for this task. Apple Business Register also allows business owners to delegate permission-based access to their business and brand’s existing information on Apple Maps.

Developers of chat applications and users of existing compatible chat applications will have a keen interest in “Business Chat Accounts (BCAs)” BCAs allow developers to add business chat buttons to a website, or to an app. Business chat buttons can also appear in Siri and Spotlight searches. Exciting! Learn more about Apple Business Chat here.

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