YouTube Will Now Allow You to Add Browsable Product Images Or a Lead-Generation Form Underneath the Video
https://www.blog.googleYouTube announced a few new ad formats and features today, here is a quick look at the new features:
a new direct response ad format that will make YouTube video ads more “shoppable” by adding browsable product images underneath the video ad to drive traffic directly to your product pages. All you need to do is sync your Google Merchant Center feed to your video ads, and you can visually expand your call-to-action button with the best-sellers you want to feature and drive traffic to the product pages that matter. Users can see this by clicking on the Show Now CTA button.
Video action campaigns: It automatically brings video ads that drive action to the YouTube home feed, watch pages, and Google video partners, all within one campaign.
lead generation tool: Lead forms help advertisers capture qualified leads without interrupting the viewing experience.
YouTube in our Google Ads attribution reports In order to help you understand where your conversions are coming from and provide more transparency around your customer’s path to purchase, we’ve included YouTube in our Google Ads attribution reports. Attribution reports can provide insight into how budgets can be allocated to maximize impact across YouTube, search and shopping campaigns.
