Yelp Launches Video Showcase Ads and Store Visits Attribution

This morning Yelp announced a new “video-centric” ad format, called Showcase Ads, as well as in-store attribution: Yelp Store Visits (YSV). Both offerings are aimed at national and multi-location brands. The company said these products were designed to address “specific pain points of national and multi-location businesses.”

Showcase Ads. Yelp describes the new ad unit as “video-centric,” meaning it doesn’t have to use video. Yelp envisions these will be used to promote specials and limited-time offers.

Yelp Store Visits.  Yelp describes YSV as “a first-party [opt-in] attribution tool that allows businesses to better understand the impact of their ads.” YSV will report a cost-per-visit metric to help brands calculate a more accurate ROI from their ad spend.