Saijo George

Curated by Saijo George

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wednesday13 Oct 2021

What if Performance Advertising is Just an Analytics Scam?

Advertise to those already primed to buy and you’ll see a phenomenal return on advertising investment without any sales lift. Some are convinced that’s exactly how a majority of so-called “performance advertising” channels work. They don’t boost sales (at least not much), but they unfairly take credit for a huge percentage of sales that would have happened anyway, even if that ad never existed.

Check out Rand’s take on this in his latest post.

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tl;dr Marketing is my favorite SEO newsletter. No fluff just thoughtfully curated content. Absolutely love that many articles are backed up by data.Hell, I would even pay for that newsletter. Thanks for your work, Saijo.