Update to Advertiser Identity Verification Policy in Some Countries like Australia, UK, Cyprus, Etc

On January 18, 2021, Google will update its advertiser identity verification policy reflecting the addition of eleven new countries to our verification program. Google will begin asking advertisers registered in Australia, Austria, Croatia, Cyprus, Estonia, France, Ireland, New Zealand, Poland, South Africa, and the United Kingdom to complete advertiser identity verification as part of the phased rollout. The advertiser identity verification policy includes example criteria of advertisers who may be prioritized.

We did see some users getting emails about this a few days ago.

Google updated its advertiser identity verification policy with additional information regarding the use of advertisers’ information. This includes the following:

1. The information advertisers provide during the verification process, which will be used to:

• Verify the advertiser’s identity
• Show a disclosure including the advertiser’s name, or the name of the business they represent, and location, linked from any ads they run

2. As Google expands its transparency efforts, we may make information about an advertiser’s Google Ads account and ad campaigns publicly available, including:

• Advertiser name change history
• Ad creatives
• Dates and locations ads served
• Ads removed or accounts suspended for legal or policy reasons
• Business contact information

Personal contact information, phone numbers, or email addresses will not be published.