The Clickbait Giant Outbrain Files For An I.P.O.
https://www.nytimes.comOutbrain, one of the top purveyors of clickbait ads, filed on Tuesday to raise at least $100 million through an initial public offering — one day before its top competitor starts trading publicly.
The company, which calls itself a content recommendation platform, places so-called chumbox ads on websites, hoping to lure readers the way anglers use pieces of dead fish to lure other fish. It had $767 million in revenue last year and $4.4 million in net income, Outbrain said in its filing with the Securities and Exchange Commission.
