Spotify Is Testing Sponsor’s Links on Episode Pages
https://www.theverge.comSpotify announced that it’s testing a new feature called “In-App Offers” that give podcasts the ability to keep an embedded link on their episode pages that, when tapped, leads to an advertiser’s webpage. That webpage will automatically load with the promo code inserted. This way, people don’t have to remember podcast ads’ promo codes or go out of their way to find an advertiser’s website.
The test is first launching with Harry’s in the US on the podcast Last Podcast on the Left and with Hello Fresh in Germany on the podcast Herrengedeck. The interactive tool will only be live on each episode page for as long as the campaign runs, and not all listeners will see it.
