Responsive Search Ads Introduces Location Insertion and Countdown Customizers
https://support.google.comResponsive search ads use machine learning to deliver relevant messages to potential customers.
- To help you create more relevant responsive search ads, you can now use location insertion to dynamically add where your product or service is offered. Once set up, your ad will automatically include city, state, or country names based on the locations of potential customers or their areas of interest.
- countdown customizers are now available to help you promote sales and events in your responsive search ads. For example, let’s say you own a flower shop and have a limited-time promotion on roses. With this feature, your ad will now automatically show how much time is left on the deal–making sure potential customers won’t miss out on your special offer.
