Product Feeds Now Available For More Video Campaign Types

Until now, advertisers could add product feeds from their Merchant Center account to their Video action campaigns. Google is opening up product feeds to more Video campaign types. With this update, you can now link product feeds to your awareness and consideration Video campaigns and make them shoppable, too.

With this creative add-on, you can show browsable product imagery below your video ads that inspire users to make a purchase and drive more clicks and conversions. Google says that on average, advertisers that add product feeds to their Video action campaigns achieve over 60% more conversions at a lower cost.