Plan Your Budget More Effectively on Google Ads with New Performance Planner Features

Performance Planner helps you predict performance with metrics based on different spend and return-on-investment levels. Changes include

• Performance Planner now supports shared budgets in Search campaigns. With this update, you can create, modify, and download forecasts for your shared budget campaigns.

• You can now share your performance plans for viewing and editing. To get started, click “Share” in the top right corner of your plan.

•  If your conversions or conversion value take longer than seven days to report, Performance Planner now accounts for this conversion delay. For example, if you’re planning November spend, your plan may include predicted conversions that could happen in November and December. This makes it easier for you to get a more accurate performance forecast.