New Ways to Support Multicultural Publishers in Display & Video 360
https://blog.googleGoogle is introducing new ways for marketers to discover and support a more diverse set of publishers in Display & Video Video 360’s Marketplace.
First, when accessing Marketplace you will soon find auction packages with a clear indicator that they feature inventory from multicultural publishers. Working in coordination with our Display & Video 360 exchange partners, these publishers have self-identified as being owned by members of multicultural communities and have opted to participate in this program. Second, they will use the same indicators to make it easier to discover properties in Marketplace owned by members of multicultural communities so you can easily select and add such properties to your media plans.
As always, Display & Video 360 doesn’t permit advertisers to personalize ads based on categories such as race, religion, ethnicity, or sexual orientation, per our policies, and this program does not change anything in that regard. Rather, these new features simply help marketers who would like to support businesses owned by self-identified members of multicultural communities find such inventory.
They are rolling out these changes in the coming weeks for U.S. advertisers, starting by highlighting Black-owned publishers, and will soon expand to additional groups. For publishers that are Black-owned, they are working with the following exchanges to highlight this inventory in Display & Video 360: Google Ad Manager, GumGum, Kargo, Magnite, TripleLift, Verizon Media, Xandr and Yieldmo.
