Microsoft Advertising Rollsout Automotive Ads Beta in US and UK
https://about.ads.microsoft.comMicrosoft Advertising is excited to announce the open beta of a new product unique to Microsoft Advertising: Automotive Ads! This is now available to advertisers in the United States (US) and United Kingdom (UK).
Automotive Ads are feed-based product ads where you can upload all the attributes of your car inventory (make, model, year, trim, image, URLs, etc.) and showcase them on the Microsoft Bing.com SERP right rail/mainline and the Bing image results page, as well as on native placements on the Microsoft Audience Network.
Automotive Ads are triggered for vehicle research and purchase intent queries, but no keywords are required. The offerings from your feed are matched to queries automatically, and they serve alongside existing text ads with a separate auction, so there’s no bidding up on yourself.
