Microsoft Ads Rolls Out New Features Like Countdown Customizers For RSA, Flyer Extensions And More

Microsoft ads has unveiled a bunch of new features and updates, here is a quick look at them

• Official API for Google Import – Read the Google Import API global release post to learn more.
• Countdown customizers now available for Responsive Search Ads (RSA): Countdown customizers let you easily add a countdown — by day, hour, and then minute — to an event in your ads. The countdown, which automatically updates as the event draws nearer, is eye-catching and gives potential customers greater incentive to click your ad.
• Universal Event Tracking (UET) Tag Helper to help validate your Dynamic Remarketing setup: UET helps validate your implementation of the UET (and the functionality of conversion goals) on any given webpage. Now, you can leverage this useful tool to test your tags for Dynamic Remarketing lists as well!
• New seasonal segments available for In-market Audiences:  60 new segments available for both search and audience campaigns in the United States, including two new seasonal audiences: Mother’s Day and Back to School. Check out the full segment list to see what’s new.
• Multi-factor authentication migration delayed: new target date for migration is August 1, 2021, instead of the previously set April 1 deadline. See the API blog for more details.

Coming Soon

• Flyer extensions– Unique to Microsoft Advertising (United States only) Add your flyers to ads and drive more engagement to your products and promotions.
• New verticals for Dynamic Remarketing: New experiences for retail, automotive advertisers providing listings, entertainment advertisers showcasing events, and travel advertisers.
• Customer Match: Arriving in the coming months, Customer Match will allow you to use the email addresses that your customers have shared with you to reengage with them across the Microsoft Search Network and Microsoft Audience Network.