Looks like Google Ads Explanations is Rolling Out for Everyonehttps://support.google.com
Explanations is a BETA feature in Google Ads that give you insights into large changes in your Google Ads account performance. When you see a significant fluctuation in performance for a Search campaign or ad group, explanations help you quickly find out why it happened.
With explanations, you can view the reason for any change in clicks, impressions, cost and conversions in a single click. This makes it easy for you to spend more time focusing on optimization and less time investigating performance issues.
Before you get started with explanations, keep the following in mind:
- Explanations are currently available for manual CPC or eCPC Search campaigns
- Explanations can compare two time periods of equal length within the last 90 days
- Explanations may only show for campaigns with significant performance changes