Lead Gen Form in SERP from Google Ads
https://support.google.comLead form extensions help you connect with potential customers by letting them share information with you directly in your ad. To help you generate more leads, you can now show a lead form when people tap the headline of your Search ad—rather than guiding them to a landing page.
To get started, add a lead form to a Search campaign. Then go to the campaign’s settings and select the option to “Always show the lead form when someone interacts with my ad.” After a potential customer submits a lead form, they can choose to visit your site or return to the search results page.
You can learn more about lead form extensions and eligibility requirements in the Google Ads Help Center.
