Introducing Check My Ads Institute

Racism and hate is fuelled & funded around the world by the digital advertising industry. Meet the new non-profit here to cut disinformation off from its lifeline: ads.

Consumers don’t want advertisers to fund disinformation — and advertisers are trying to stop. But the complex and opaque global adtech supply chain has made it near impossible for brands to control where their ads end up.

Check My Ads exposes the tactics that adtech companies use to push advertiser dollars towards hate and disinformation outlets, holding them accountable to their clients and to the public.