In 2019 Google Removed More than 5,000 Bad Ads per Minute

In 2019, Google blocked and removed 2.7 billion bad ads—that’s more than 5,000 bad ads per minute. Google also suspended nearly 1 million advertiser accounts for policy violations.

On the publisher side, they terminated over 1.2 million accounts and removed ads from over 21 million web pages that are part of our publisher network for violating our policies.

They also have a dedicated COVID-19 task force that’s been working around the clock along with automated systems to stop bad actors. They have blocked and removed tens of millions of coronavirus-related ads over the past few months for policy violations including price-gouging, capitalizing on global medical supply shortages, making misleading claims about cures and promoting illegitimate unemployment benefits.

Certain industries are particularly susceptible to malicious behaviour. For example, as more consumers turn to online financial services over brick and mortar locations, they identified an increase in personal loan ads with misleading information on lending terms. To combat this, they broadened their policy to only allow loan-related ads to run if the advertiser clearly states all fees, risks and benefits on their website or app so that users can make informed decisions. They also introduced a certification program for debt management advertisers in select countries that offer to negotiate with creditors to remedy debt or credit problems.