Google’s CPC is 23% Higher Than It Was Before The Global Pandemic

At the same time digital ads are getting more expensive, they’re also getting harder to target, creating big barriers to entry for startup digital-native brands trying to find their first customers.

The cost to advertise on Facebook is 33% higher than it was in Q3 2019 (before the pandemic), as measured by CPM, or cost per thousand impressions. Instagram CPM is up 23% over the same period, and Google’s cost per click (CPC) is also up 23%, according to proprietary data provided by performance marketing firm Tinuiti.