Google’s 3D Swirl Ad Format Now Available in Display & Video 360

Swirl, the mobile interactive display ad format that Google started testing last year is now available globally to Display & Video 360 customers globally. Users can rotate, zoom and expand 3D elements in Swirl ads. Swirl ads are available in three sizes and fullscreen expansion is optional. The ads run across Google Ad Manager inventory.

If you have existing 3D assets, upload them to Google Web Designer and select one of the Swirl templates or build creative from scratch. You can also use Poly, Google’s 3D design platform to configure your 3D models for Swirl ads.

Advertisers get engagement time and type (rotation and expansion) metrics in DV360. More Info