Google Updates Their Advertiser Identity Verification Program

In April 2020, Google will introduce a new Advertiser identity verification program. As part of a phased rollout, certain advertisers will be required to submit their legal business or their individual name along with supporting documentation for the verification.

Google will generate a new ad disclosure that will display an advertiser’s name and country.

Advertisers who are required to complete the advertiser identity verification will be notified and given 30 days to submit the verification form.

Failure to fully complete the verification program within the specified time period may result in restrictions on advertiser’s ads serving.