Google Search Terms Report Adds Historical Query Data For Impressions Without Clicks (also available via API)

Beginning today, Google Ads will show advertisers historical data for queries that received impressions but no clicks in the search terms report for Search and Dynamic Search Ads campaigns.

Historically, the report only ever showed queries that resulted in a click.

And, on February 1, 2022, the company will remove historical query data collected before September 1, 2020 (the day before the company initially limited search terms reporting) that doesn’t meet its privacy thresholds.

The additional data shown in reports will be for queries advertisers received starting on February 1, 2021.

The data is also available via API