Google Releases Ads Transparency Spotlight Beta Extension and Rolls out About This Ad Feature

Google has just announced that the About this ad feature announced in April this year is going to start rolling out over the coming months. This will show users the verified name of the advertiser behind each ad. About this ad will initially be available for display ads purchased through Google Ads and Display & Video 360, and they will bring it to other ad surfaces throughout 2021.

Google also unveiled an Ads Transparency Spotlight extension for Chrome. Some of the features include:

• View detailed information about the ads on a web page
• View a list of ad providers responsible for delivering ads to the page
• View all companies and services that have a presence on the page (for example, content delivery networks or analytics providers), regardless of who has implemented the schema.
• View the reasons why ads are shown on a page

It’s currently in alpha — only showing information on ads purchased through the Google Ads network that implemented the Disclosure Schema, and Google plans to add more features based on user feedback.