Google Launching New Features In Campaign Manager 360 To Set Up And Measure Video Campaigns

Google is planning it easier for you to set up and measure video campaigns across your entire media plan by automating workflows and offering video-centric trafficking capabilities.Theya re also introducing new video measurement capabilities, so you can get the insights you need to make smarter decisions and optimize performance. Some of the things include

• a publisher eligibility tool and publisher spec library in Campaign Manager 360 – it validates the uploaded creative to ensure its attributes meet the minimum requirements for specific publishers. IT reduces the manual work needed to convert file formats to align to specific publisher specs. Instead, Campaign Manager 360 will automatically set video transcodes for each placement on your media buy and convert your video files to match each publisher’s creative specifications.
• Engaged views and engaged view conversions – This helps you determine which video impressions and inventory sources are the most valuable, understand how users engage with your video ads across your media plan, and get deeper insights to drive your business objectives and campaign goals.
•  ability to set custom viewability metrics on YouTube inventory in Campaign Manager 360 so you can consistently measure viewability across different inventory.
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