Google Launches Bowling A Tool To Save Advertisers From Google’s 3-strike Account Suspension Rule

Starting Oct 21 Google is introducing a new strike-based system to enforce against advertisers who repeatedly violate Google Ads policies. An advertiser’s first policy violation will only result in a warning. But advertisers will earn their first strike if we detect continued violation of our policies. Advertisers will be able to receive a maximum of three strikes, and the penalties applied with each strike will progressively increase. Temporary account holds will be applied for the first and second strikes, while the third strike will result in an account suspension.

3 Strikes Bowling is a tool used to collect all disapproved apps (excluding ads with policy non critical topics from “non_critical_topics.json”) in order to avoid account suspension. It’s a mitigation tool allowing clients to act and remove disapproved ads before risking account suspension.