Saijo George

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friday7 Aug 2020

Google Is Adding a Bunch of Audio Ads Improvements in Display & Video 360

Google is introducing new audio capabilities in Display & Video 360 to simplify the ad creation process, make it easier to find the right audio inventory for your brand, and improve measurement.

  • Their new audio ad creation tool, Audio Mixer, is a one-stop-shop for advertisers and agencies looking to easily create audio ads at scale. With Audio Mixer, marketers are able to upload multiple tracks including music, sound effects and voice, while also having full edit control to create a high quality audio ad.
  • To help advertisers connect with audio publishers and view available inventory for their campaigns, audio will soon have its own section in Marketplace. Marketplace will showcase inventory from top audio partners including AdsWizz, iHeart, Pandora, SoundCloud (global), Spotify, Triton Digital and TuneIn, among others. It will also provide marketers with more audio-specific information, such as content type to distinguish between music, radio and podcasts.
  • Google’s Brand Lift offering is an ad measurement solution that evaluates the impact of ad campaigns on brand perception. With Brand Lift, advertisers will have the ability to understand if their audio campaigns are impacting brand favorability metrics, such as awareness, ad recall, consideration and purchase intent.

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