Google AdSense Is Retiring Link Ads on the Web After 13 Years

Google introduced the aptly named “link ads” back around 2007, but tastes evolve over time. Now Google is moving on in favor of something more modern, so say your goodbyes — link ads are soon to be a thing of the past.

Starting next year on March 10, publishers will no longer be able to create link ad units to include on their web pages. Existing link ad blocks will begin to serve more standard display ads instead.