Google Ads Pushes Out More Features For Customer Match And Enables It For All Policy Compliant Advertisers

Google claims that Customer Match helps you use this first-party data to build strong relationships with your customers in a privacy-safe way. Today Google announced improvements to Customer Match that make it more accessible and easier to use.

Over the coming weeks, all policy compliant advertisers will be able to use Customer Match. The features available to you depend on specific account requirements:

• All policy compliant accounts¹ can use Customer Match and similar audiences for Customer Match to observe performance and exclude audiences from your campaigns.
• If you have 90 days of policy compliant history in Google Ads and more than $50,000 lifetime spend², you can use Customer Match and similar audiences for Customer Match to observe performance, reach and engage with audiences, change the bids for your audiences, and exclude audiences from your campaigns.

In addition to making Customer Match more accessible, they are also been making it easier to use. eg: they now have an upload preview tool in Google Ads so you can see any formatting issues and apply the suggested fix directly in the interface.