Google Ads Includes Impression Share Data in Custom Columns

Google Ads has announced that some impression share metrics will now be available for use within custom columns.

Previously, Google Ads had allowed average position to be included in custom columns but after sunsetting average position as a metric in 2019, it was not replaced as an option.

The following impression share metrics can be used within custom columns: search impression. share, click impression share, and display impression share. In order to implement custom columns, advertisers can visit any of the following pages within the UI: campaigns, ad groups, ads & extensions, or keywords.