Google Ads Announces Eligibility Criteria for SMB $340m Ad Credit

Google announced that they are offering SMB customers worldwide $340 million in ad credits, which can be used towards future ad spend, until the end of 2020 across Google Ads platforms. Key points :

• Small and medium-sized businesses globally, who have spent with a Google Ads account in ten out of twelve months of 2019, and in January and/or February of this year are eligible.
• If multiple eligible accounts roll up to one manager account, each of the eligible accounts will receive an ad credit.
• If an eligible customer advertises with multiple accounts, or multiple campaign types within an account, only one ad credit will be applied per customer.
• Ad credit will start rolling out the in phases from late May – eligible customers will be notified and will see the ad credit applied in their Google Ads account.
• The ad credit amount will vary by customer based on past Google Ads spend, and the country and currency where the business and Google Ads account is set up.
• This ad credit can be used throughout the year and must be used by 31st Dec 2020.