Google Ad Manager API V202002 Is out with New Video Ads Features
https://ads-developers.googleblog.comGoogle just announced v202002 (PS: if you have Adblocker the link won’t work) of the Google Ad Manager API which includes several new features around video ads like
- AD_EXCHANGE_VIDEO_START – the number of impressions where the video was played for video ads by Ad Exchange properties
- AD_EXCHANGE_VIDEO_SKIPS – The number of times a skippable video is skipped
- AD_EXCHANGE_VIDEO_UNMUTE – The number of times a user unmutes the video ad
The release notes contain the full list of API changes for v202002 and all other active API versions.