Saijo George

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friday4 Sep 2020

Dynamic Remarketing, LinkedIn Profile Targeting & In-market Comes to Microsoft Advertising

Microsoft Advertising just announced the release of three audience targeting features: Dynamic Remarketing lists and In-market Audiences in France & Germany for search campaigns, and LinkedIn Profile targeting for both search and audience campaigns.

  • Dynamic Remarketing helps advertisers reach customers based on products they’ve browsed, considered, or already purchased. When combined with shopping campaigns, they allow advertisers to target audiences with the specific products they’ve interacted with, helping to boost performance and increase conversions. The lists are also kept current — within minutes of a customer purchasing a product, the customer is removed from the Dynamic Remarketing list to avoid showing the same ad.
  • LinkedIn Profile targeting is a unique and easy way for advertisers to target highly relevant audiences based on the user’s job function, industry, and company. Whether you’re a furniture store looking to target the work from home crowd or an equipment supplier looking to sell parts, LinkedIn Profile targeting can help you achieve your advertising goals with its coverage of 100+ industries and 80,000 companies. With this release, LinkedIn Profile targeting is now available for search and audience campaigns for the following markets: US, CA, UK, AU, FR, and DE.
  • In-market Audiences are now available for French and German markets. This release includes 100+ French and 200+ German audiences designed to maximize conversions across verticals such as Apparel, Auto, Financial Services, Home & Garden, Travel and many more. To find the full list of audiences, download this spreadsheet. Getting started is easy with the guidance on the Help page.
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