Automated Third-Party Verification in Campaign Manager and Custom Pre-Bid Filtering in Display & Video 360

Now you can seamlessly add third-party brand verification measurement (launching with Integral Ad Science (IAS), others to comes soon) to the ads you serve with Campaign Manager. The previous process required multiple teams working in spreadsheets to add third-party verification to each placement on your media plan. This required a lot of resources and often resulted in reporting discrepancies. Automated third-party verification is faster and less error-prone because it uses system-to-system API calls between Google and the third-party vendor.

Automated third-party verification also provides centralized tag management within Campaign Manager and streamlines your workflow across all your digital campaigns. For example, placements that are wrapped through automated third-party verification in Campaign Manager will automatically sync to Display & Video 360 with their wrapped states intact, reducing time required to get campaigns live.